Has Apple made a huge error?


As it has been highlighted massively on both the news and social media the introduction of the new iPhone 7 and 7 Plus. Has apple took a huge gamble in removing the 3.5mm audio jack from all of their devices (iPad, iPhone) but they have left it available on the MacBook Air. Is this just a major branding stunt to see if all the other phone companies (Samsung, HTC, Sony, etc.) will follow suit or has Apple become greedy and realise that consumers have become fed up of the extortionate prices for their devices.

After personally watching the film “Steve Jobs” I would love to see what he would make of the direction that Apple are going; considering after watching the film the aim was to release a device that the people can use which isn’t priced out of the pocket of the consumer. Going back to the movie where he argued about the prices of the devices “if we drop the price we double the budget” so why has the inflation of the devices risen so much for Apple to now jeopardise it?

As Steve Jobs famously quoted “Design is not just what it looks like and feels like. Design is how it works.” So how will the new iPhone work, there is no auxiliary plug which means you can’t easily plug your phone into any speaker system. So really the design of the new iPhone is inoperable. I honestly can’t see any other company following suit. More to the point I can see that Android will become the largest market place unless Apple revert back to having the 3.5mm audio jack.

Will you be following suit and purchasing the new iPhone7 because I know I won’t be.



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